• Mykonos BC and Betsson forged a new alliance
• The collaboration sees the betting and gaming company become an official naming sponsor of the team, which will compete as Mykonos Betsson BC for the new season
• The sponsorship agreement will boost Mykonos BC’s growth, while enabling Betsson to reach new customers and raise awareness of its brand

The leading online gambling company, offering casino, poker, sports betting and bingo, among other games, Betsson, signed an important agreement.

Earlier this week, the company announced it joined forces with Mykonos Basketball Club, a Greek professional basketball club.

Mykonos BC to compete as Mykonos Betsson BC during the upcoming season

Under the terms of the freshly minted alliance, Betsson assumed the role of naming sponsor of the team.

As a result, in the upcoming season, Mykonos BC will compete as Mykonos Betsson BC.

The strategic alliance comes during an important moment for the basketball club, considering it will compete in Greece’s top-flight basketball league.

Equally as important, the alliance represents a major achievement for Betsson.

The new collaboration reaffirms the leading gaming and betting company’s dedication to investing in communities and sports in markets where it operates.

Ultimately, such initiatives reaffirm Betsson’s commitment to creating value in sports and communities.

The debut of Mykonos BC in the top tier of Greek basketball is a testament to its dedication and relentless efforts.

Not unexpectedly, Betsson’s sponsorship is expected to play a key role in the team’s future growth, while helping promote the brand even further.

In July, Betsson released its Q2 financial results, reporting 12% revenue growth to €303.7m.