{"id":39,"date":"2025-09-09T09:50:26","date_gmt":"2025-09-09T09:50:26","guid":{"rendered":"https:\/\/jaysgame.club\/blog\/?p=39"},"modified":"2025-09-09T09:50:26","modified_gmt":"2025-09-09T09:50:26","slug":"new-zealand-launches-rg-campaign-to-highlight-gambling-harm-among-vulnerable-communities","status":"publish","type":"post","link":"https:\/\/jaysgame.club\/blog\/2025\/09\/09\/new-zealand-launches-rg-campaign-to-highlight-gambling-harm-among-vulnerable-communities\/","title":{"rendered":"New Zealand launches RG campaign to highlight gambling harm among vulnerable communities"},"content":{"rendered":"<ul>\n<li>As New Zealand is bracing for an overhaul of its gambling regulation, locals are warning about the potentially bad consequences of gambling<\/li>\n<li>The campaign features the launch of a dedicated platform that allows people to receive help and access self-exclusion resources, P\u0101tea<\/li>\n<li>The ads that go hand-in-hand with the campaign call out gambling as an activity purposefully meant to make people lose and get addicted<\/li>\n<\/ul>\n<p>A digital campaign and two ads have been launched in\u00a0<strong>New Zealand<\/strong>, seeking to highlight gambling-related harm.<\/p>\n<p>The campaign has dispensed with the\u00a0<strong>usual courtesies of framing gambling as a fun pastime that needs to be approached carefully<\/strong>\u00a0and replaced them with an outright statement of the potential financial and emotional toll the activity carries.<\/p>\n<h2>Gambling is not meant to be &#8220;harmless fun&#8221;<\/h2>\n<p>Two ads have been introduced to reflect this: &#8220;<strong>Their House Always Wins<\/strong>&#8221; and &#8220;<strong>The Game Is Rigged, Don\u2019t Get Played<\/strong>,&#8221; which directly assail the idea that gambling is meant to be fun, and purport, instead, that the activity is meant to get people addicted and inclined to spend more.<\/p>\n<p>A new digital platform called P\u0101tea has also been introduced, offering players a chance to &#8220;pause and reflect.&#8221; The platform was designed with extensive input from people with lived experience and who have found themselves suffering from\u00a0gambling-related harms\u00a0in New Zealand.<\/p>\n<p>The country loses more than\u00a0<strong>NZ$2.6bn annually<\/strong>, with\u00a0<strong>M\u0101ori<\/strong>\u00a0and\u00a0<strong>Pasifika<\/strong>, two specific populations, continuing to be disproportionately affected by gambling-related harms and levels of addiction.<\/p>\n<p>General Manager of H\u0101pai Te Hauora,\u00a0<strong>Jessikha Makoare<\/strong>, said that the campaign arrived at an important time for New Zealand, with the country preparing to introduce up to 15 online casino licenses, which will only compound existing issues, according to her.<\/p>\n<p>Hence, she argues, there is a need to highlight the undeniable harms and dangers that accompany gambling:\u00a0<i>&#8220;The new normal we need to see is a collective understanding that gambling is harmful &#8211; and that the industry is operating exactly as it was intended to.&#8221;<\/i><\/p>\n<p>The latest campaign is created by Mahitahi Agency with support from H\u0101pai Te Hauora, Te Rangihaeata Oranga Trust, and Poutiri Charitable Trust.<\/p>\n<p>H\u0101pai Te Hauora CEO\u00a0<strong>Jason Alexander<\/strong>\u00a0has reaffirmed the words of his colleagues, arguing that the campaign sought to unambiguously highlight the potential dangers stemming from gambling.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>As New Zealand is bracing for an overhaul of its gambling regulation, locals are warning about the potentially bad consequences of gambling The campaign features the launch of a dedicated platform that allows people to receive help and access self-exclusion resources, P\u0101tea The ads that go hand-in-hand with the campaign call out gambling as an [&#8230;]\n","protected":false},"author":1,"featured_media":40,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[2],"tags":[],"class_list":["post-39","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-blog"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v25.8 - 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