• BoS has called for the government to focus on addressing channelization problems
• A broader inquiry is required to establish why gambling measures are failing right now
• Whatever changes are enacted should also seek to strengthen and liberalize the existing gambling market

The Swedish Trade Association for Online Gambling (BoS) has sent a letter to the Ministry of Finance, calling for the revision of the existing gambling rules and the moribund market channelization, which has consistently performed below the government-mandated benchmark of 90%.

BoS urges the government to take decisive steps in the matter of channelization

Channelization is the rate that the regulated market uses to determine how many consumers in the country engage in gambling with a licensed operator. Regulators have usually cited much higher figures than independent third-party research.

Even then, Sweden’s latest figures – which peg the channelization rate at 85% – are below the stated target of 90%, prompting a response from the industry body, which has called for a revision of the current rules.

However, the standardized channelization of 85% does not paint the full picture. An important issue is the fact that the casino, which is one of the most important verticals, has shown results between 72% and 82% market channelization.